Important Things to Know About How the Video Process Works


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Location, Location, Location

  • We can travel to your place of business or home, or provide the location. Featuring you where you work gives clients or prospective clients a better feel for who you are.

  • Dress your set or we can dress it for you.  We want your set to look as professional and camera ready as possible -- from furniture and wall decor to the plants and props that will be behind you in the video.  We can purchase furniture and props for you with agreement of reimbursement on your end.  Returning props would be a client's responsibility.  Remember, a great set equals great video quality.


It's More Than Just Hitting "Record"

  • A good video takes time.  When watching a video testimonial, there’s more than just what’s in front of the camera.  We use strategically placed lights to balance out shadows and create depth of field.  There’s several microphones capturing sound.  There’s a camera that has to be put into focus manually for the best quality.  Setting up equipment will take time but it’s an important part of the process.

  • Setting up equipment takes approximately 45 minutes to 1 hour.  Striking (taking down) equipment takes a little less time, but still requires 30 to 45 minutes to carefully pack up equipment and leave your office as we found it.  Equipment is very expensive and everything down to a light stand needs to be put in a safe place to be protected against all possible damages.    

  • If filming in multiple locations or shooting multiple interviews with varied backdrops, we’ll need extra time to reset equipment.  This can include packing up and unloading if we will be traveling to a different location.

  • Once equipment is set up, we’ll need you to sit/stand within the frame to make sure that the light is balanced properly.  Audio and lighting tests will be held to finalize microphone and lighting levels.  With good cooperation and focus, this part can take as little as 5 to 10 minutes.



  • Please understand that at any point during the actual filming session we may need to stop to fine tune audio/video nuances within the frame.  For example, we will ask you to pause a sentence if the sound of a plane flying by is being picked up by our equipment or to hold for a minute while we adjust lighting.

  • It is very important that all personal electronics are turned off or are on silent while recording.  Good quality microphones pick up the quietest sounds, even vibrations.

  • If a guest is present during videotaping, please be extremely careful that, unless they are on camera, they remain quiet (and still, if filming within a very small space).


Break Time

  • A normal shoot day is 4 to 8 hours, depending on the size of the project.  Our team will need to eat lunch, as I’m sure our clients will as well.  Lunch will be 30 minutes to 1 hour.  Our team will either bring sandwiches or order in, which we are more than willing to do for you as well.  

  • If you have any food allergies, please let us know prior so we can make sure we keep that food off the premises.  Safety first!

  • Our team will NOT be taking smoke breaks while setting up, filming, or packing up equipment.  This is not only because we find it unprofessional, but we do not feel it is right to compromise time that should be devoted to our clients.  However, if our CLIENTS need to take breaks of ANY kind during the day of the shoot, we find that completely acceptable.  Just remember, any breaks taken while we could be filming will only add time to the shoot itself.


That's a Wrap!

  • At least, as long as the FILMING is concerned.  It is important for our clients to understand exactly what they’re paying for.   Though the shoot itself may only take a day or so, our team will still be working on your project for a few days to weeks -- depending on the scope of work.  Your footage has to be downloaded, edited, synced, converted and then uploaded.  We must go through the footage carefully, viewing each second to see what will be used for the final product.  Effects will be added.  Sound levels will be adjusted.  This is the part of the process that is the most crucial to making your video a truly great production.  


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